there.
des Festivals Cannes, France
The Media Trust will be at Cannes Lions all week. If you'd like to sit down and talk digital security, ad quality, or where compliance is heading — we'd love to find time.
there.
des Festivals Cannes, France
The Media Trust will be at Cannes Lions all week. If you'd like to sit down and talk digital security, ad quality, or where compliance is heading — we'd love to find time.
Request a Meeting


The conversations worth having in Cannes.
The biggest week in creative marketing is also the right moment to ask harder questions about what's running on your properties — and who's watching.
A demand-side platform (DSP) suspension is a revenue event first and a security incident second. For every day a campaign sits flagged, media spend accumulates against inventory that isn't running. Publishers feel it differently — fill rates compress, cost per mille (CPM) softens, and the cause is invisible from within the ad server.
Enterprise buyers are running their own security audits. When they find something on your properties, the response isn't a phone call. It's a blocklist, lower bid floor, or procurement hold that quietly turns from weeks into quarters.
Publishers that can demonstrate clean, continuously audited properties command stronger CPMs and more durable relationships with premium buyers. Digital trust, understood as a commercial asset, builds a competitive position that compounds quietly over time.
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Most organizations discover their digital revenue problem the same way: a campaign is suspended without warning, a DSP relationship quietly cools, or a renewal conversation feels different from the last one. By the time the pattern is visible, the cost is already real. Leon has spent more than two decades working at that exact inflection point, building a deep understanding of how trust functions — and fails — inside programmatic markets.
Most of the conversations worth having with Leon start long before there's a crisis to manage.
Meet Leon →
A DSP flag is not a technical problem. It is a revenue problem with a technical cause — and the difference between recovering in hours versus days almost always comes down to whether you could see it coming. Will has worked across the programmatic stack long enough to understand exactly how platform relationships are managed, what triggers enforcement action, and what the response window looks like from the inside.
Will has had this conversation before. The ones who come to him early tend to have fewer of them.
MEET WILL →
Most organizations believe their properties are governed. More often, they have a privacy policy from two years ago and a vendor list that hasn't been reviewed since. The gap between those two things is where regulatory exposure quietly accumulates, and where enterprise deals stall when procurement asks questions that should have straightforward answers. The gap between having a policy and being governed is wider than most organizations realize — until someone asks them to prove it.
Kate knows how to bridge the gap between policy and true governance, allowing her to easily distinguish superficial compliance from meaningful leadership.
MEET KATE →Visibility is not the same as action. Many organizations invest in understanding what is running on their properties but find themselves exactly where they started — with data they do not know how to operationalize and alerts they cannot prioritize. Having the data is not the hard part. Knowing what to do with it is.
Hashmi knows how to turn data into a decision, driving measurable improvements that grow digital revenue.
MEET HASHMI →The meeting that
pays for itself.
The publishers and brands that know what is running on their properties — who is collecting what, from whom, under what authority — do not just sleep better. They close faster, retain longer, and give their DSP partners fewer reasons to complicate the relationship. If you are at Lions and want to understand what that looks like in practice, we would like thirty minutes with you.
REQUEST A MEETING →

