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Cannes Lions 2026
We'll be
there.
22–26 June · Cannes, France
 
22–26 June 2026
Palais
des Festivals
Cannes, France
La Croisette awaits.

The Media Trust will be at Cannes Lions all week. If you'd like to sit down and talk digital security, ad quality, or where compliance is heading — we'd love to find time.

 
Cannes Lions 2026
We'll be
there.
22–26 June · Cannes, France
 
22–26 June 2026
Palais
des Festivals
Cannes, France
La Croisette awaits.

The Media Trust will be at Cannes Lions all week. If you'd like to sit down and talk digital security, ad quality, or where compliance is heading — we'd love to find time.

Request a Meeting
 
 The Media Trust
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  Happy Hour  ·  Cannes 2026
Gelato on the
Croisette.
4–6 PM CET  ·  Niva Gelateria Italiana, 75 Rue Félix Faur
 

Three afternoons, one gelateria, no agenda. The best conversations at Lions don't happen in conference rooms.

Come as you are. Spots are limited.

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June 22
Monday  ·  Cannes Lions 2026
Niva Gelateria Italiana, 75 Rue Félix Faur
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June 23 & 24
Tuesday & Wednesday  ·  Cannes Lions 2026
Niva Gelateria Italiana, 75 Rue Félix Faur
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What we're here to discuss

The conversations worth having in Cannes.

The biggest week in creative marketing is also the right moment to ask harder questions about what's running on your properties — and who's watching.

01
 
The revenue that disappears quietly

A demand-side platform (DSP) suspension is a revenue event first and a security incident second. For every day a campaign sits flagged, media spend accumulates against inventory that isn't running. Publishers feel it differently — fill rates compress, cost per mille (CPM) softens, and the cause is invisible from within the ad server.

02
 
The deals that close — and the ones that don't

Enterprise buyers are running their own security audits. When they find something on your properties, the response isn't a phone call. It's a blocklist, lower bid floor, or procurement hold that quietly turns from weeks into quarters.

03
 
The new revenue visibility creates

Publishers that can demonstrate clean, continuously audited properties command stronger CPMs and more durable relationships with premium buyers. Digital trust, understood as a commercial asset, builds a competitive position that compounds quietly over time.

 Cannes Lions 2026
Meet with the team.
The Media Trust  ·  June 22–26
 

Four practitioners at the intersection of digital advertising, security, and revenue. Each brings a different vantage point. All have seen what breaks and know how to stop it.

Leon - Profile 1 (1)
Leon Gurevich
Chief Revenue Officer
The Media Trust
 

Most organizations discover their digital revenue problem the same way: a campaign is suspended without warning, a DSP relationship quietly cools, or a renewal conversation feels different from the last one. By the time the pattern is visible, the cost is already real. Leon has spent more than two decades working at that exact inflection point, building a deep understanding of how trust functions — and fails — inside programmatic markets.

Most of the conversations worth having with Leon start long before there's a crisis to manage.

Meet Leon →
Copy of Headshots
Will King
Commercial Director UK
The Media Trust
 

A DSP flag is not a technical problem. It is a revenue problem with a technical cause — and the difference between recovering in hours versus days almost always comes down to whether you could see it coming. Will has worked across the programmatic stack long enough to understand exactly how platform relationships are managed, what triggers enforcement action, and what the response window looks like from the inside.

Will has had this conversation before. The ones who come to him early tend to have fewer of them.

MEET WILL →
Hemminghaus_142C
Kate Hemminghaus
Sr. Director, Client Services
The Media Trust
 

Most organizations believe their properties are governed. More often, they have a privacy policy from two years ago and a vendor list that hasn't been reviewed since. The gap between those two things is where regulatory exposure quietly accumulates, and where enterprise deals stall when procurement asks questions that should have straightforward answers. The gap between having a policy and being governed is wider than most organizations realize — until someone asks them to prove it. 

Kate knows how to bridge the gap between policy and true governance, allowing her to easily distinguish superficial compliance from meaningful leadership.

MEET KATE →
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Hashmi Navin
Senior Client Services Lead
The Media Trust
 

Visibility is not the same as action. Many organizations invest in understanding what is running on their properties but find themselves exactly where they started — with data they do not know how to operationalize and alerts they cannot prioritize. Having the data is not the hard part. Knowing what to do with it is.

Hashmi knows how to turn data into a decision, driving measurable improvements that grow digital revenue.

MEET HASHMI →
 
Thirty minutes on the Croisette.

The meeting that
pays for itself.

 

The publishers and brands that know what is running on their properties — who is collecting what, from whom, under what authority — do not just sleep better. They close faster, retain longer, and give their DSP partners fewer reasons to complicate the relationship. If you are at Lions and want to understand what that looks like in practice, we would like thirty minutes with you.

REQUEST A MEETING →
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